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About Ali

Ali Sajwani is the Managing Director for the multi-billion dollar global real estate development company DAMAC Properties. As MD, his day-to-day responsibilities include overseeing several key functions that are critical to the company’s growth, expansion, and long-term strategy. These include CRM development, handovers and collections, marketing & communications (traditional & digital), direct sales, information technology, and hospitality.

 

His key achievements within the company include taking full oversight for all direct lead generation resulting in double-digit year-on-year growth in efficiencies across all KPIs, introducing procedures and initiatives that reduced marketing COAS for the direct channel, moving the company to an internal paperless process, streamlining the collections function by bringing in a bucket system similar to banking, along with maintaining the pace of collections during the Covid-19 pandemic, among others.

 

A true believer in the power of technology, Ali has launched D-Labs, DAMAC Group’s initiative to embark into the world of the metaverse and build its own digital cities, to become one of the pioneers in the GCC to do so with a total investment of US$100 million.

 

As DAMAC Group makes its way into the metaverse, Ali takes the helm as the Chief Executive Officer of D-Labs, an initiative that forms part of the company-wide ambitions to move into digital assets and non-fungible tokens (NFT), where he is tasked in delivering the organisation’s goal to be a leading global digital brand.

 

Role at DAMAC Properties Managing Director

The son of Hussain Sajwani, Founder of DAMAC Properties, Ali developed an entrepreneurial spirit at a young age. As a child, he was intrigued by the business affairs of his father, spending weekends at DAMAC’s office learning about the business and attending board meetings. Each summer, he would shadow a different department head to learn the nuances and inner workings of his father’s real estate company.

Go to DAMAC Website
Ali Sajwani

As the Managing Director for multi-billion dollar, real estate development company DAMAC Properties, Ali’s day-to-day responsibilities include overseeing several key functions that are critical to the company’s growth, expansion, and long-term strategy. These include CRM development, handovers and collections, marketing & communications (traditional & digital), direct sales, information technology, and hospitality.

A true believer in the power of technology, Ali has developed the company’s technology roadmap to enable and accelerate future growth. He led digital transformation within the organisation to implement a data-driven decision-making process with a re-mapped customer journey for a customer-first approach.

Ali Sajwani believes that as the world continues to undergo digital transformation, people from all segments of society and industry want to ensure that their digital assets are unique and safe. One potential solution is NFTs. As the overarching currency of the metaverse, NFTs have seen trading of around US$40 billion already. That's enough evidence to suggest that they are going to be critical to the future.

His key achievements within the company include taking full oversight for all direct lead generation resulting in double-digit year-on-year growth in efficiencies across all KPIs, introducing procedures and initiatives that reduced marketing COAS for the direct channel, moving the company to an internal paperless process, streamlining the collections function by bringing in a bucket system similar to banking, along with maintaining the pace of collections during the Covid-19 pandemic, among others.

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