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About Ali

Ali Sajwani is the Managing Director of Operations and Technology for the multi-billion dollar global real estate development company DAMAC Properties. As MD, his day-to-day responsibilities include overseeing several key functions that are critical to the company’s growth, expansion, and long-term strategy. These include CRM development, handovers and collections, digital marketing and communications, direct sales, information technology, and hospitality.

 

His key achievements within the company include taking full oversight for all direct lead generation resulting in double-digit year-on-year growth in efficiencies across all KPIs, introducing procedures and initiatives that reduced marketing COAS for the direct channel, moving the company to an internal paperless process, streamlining the collections function by bringing in a bucket system similar to banking, along with maintaining the pace of collections during the Covid-19 pandemic, among others.

 

As being in charge of operations, Ali has been instrumental in streamlining processes to facilitate corporate growth and expansion. With a focus on eliminating bureaucracy, introducing governance, and streamlining multiple processes, Ali has successfully transformed DAMAC into a global organization.

 

Under his leadership, the Finance, CRM, Sales, and Technology departments have undergone a systematic overhaul, resulting in a more efficient and streamlined organization. Ali’s vision and expertise have been crucial in facilitating consistent growth while maintaining a customer-centric approach.

 

Role at DAMAC Properties Managing Director of Operations and Technology

The son of Hussain Sajwani, Founder of DAMAC Properties, Ali developed an entrepreneurial spirit at a young age. As a child, he was intrigued by the business affairs of his father, spending weekends at DAMAC’s office learning about the business and attending board meetings. Each summer, he would shadow a different department head to learn the nuances and inner workings of his father’s real estate company.

Go to DAMAC Website
Ali Sajwani

As the Managing Director of Operations and Technology for multi-billion dollar, real estate development company DAMAC Properties, Ali’s day-to-day responsibilities include overseeing several key functions that are critical to the company’s growth, expansion, and long-term strategy. These include CRM development, handovers and collections, digital marketing & communications, direct sales, information technology, and hospitality.

A true believer in the power of technology, Ali has developed the company’s technology roadmap to enable and accelerate future growth. He led digital transformation within the organisation to implement a data-driven decision-making process with a re-mapped customer journey for a customer-first approach.

Ali Sajwani believes that as the world continues to undergo digital transformation, people from all segments of society and industry want to ensure that their digital assets are unique and safe. One potential solution is NFTs. As the overarching currency of the metaverse, NFTs have seen trading of around US$40 billion already. That's enough evidence to suggest that they are going to be critical to the future.

His key achievements within the company include taking full oversight for all direct lead generation resulting in double-digit year-on-year growth in efficiencies across all KPIs, introducing procedures and initiatives that reduced marketing COAS for the direct channel, moving the company to an internal paperless process, streamlining the collections function by bringing in a bucket system similar to banking, along with maintaining the pace of collections during the Covid-19 pandemic, among others.

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