As the general manager of operations for multi-billion dollar, real estate development company DAMAC Properties, Ali’s day-to-day responsibilities include overseeing several key functions that are critical to the company’s growth, expansion, and long-term strategy. These include CRM development, handovers and collections, marketing & communications (traditional & digital), direct sales, information technology, and hospitality.
A true believer in the power of technology, Ali has developed the company’s technology roadmap to enable and accelerate future growth. He led digital transformation within the organisation to implement a data-driven decision-making process with a re-mapped customer journey for a customer-first approach.
Ali Sajwani believes that as the world continues to undergo digital transformation, people from all segments of society and industry want to ensure that their digital assets are unique and safe. One potential solution is NFTs. As the overarching currency of the metaverse, NFTs have seen trading of around US$40 billion already. That's enough evidence to suggest that they are going to be critical to the future.
His key achievements within the company include taking full oversight for all direct lead generation resulting in double-digit year-on-year growth in efficiencies across all KPIs, introducing procedures and initiatives that reduced marketing COAS for the direct channel, moving the company to an internal paperless process, streamlining the collections function by bringing in a bucket system similar to banking, along with maintaining the pace of collections during the Covid-19 pandemic, among others.
